10 Times The Games Industry Had No Idea WTF It Was Doing
8. Assuming There Was No Market For Horror
Sometime in the late 2000s, video game publishers decided that horror games were dead.
Without seemingly any evidence pointing towards the genre's unpopularity - or, you know, without ever trying to sell players a good title to check whether they were right or not - publishers pulled the plug on new AAA horror games and started turning their biggest horror franchises into bombastic action titles.
For years, the biggest companies insisted that there was no market for horror experiences, all the while a little platform called Steam was seeing a huge boom in independent genre releases that were completely tearing up the charts.
Even then, publishers were still slow to accept that there was any demand for scares, and it's only been in the past few years with releases like Alien: Isolation and Resident Evil 7 that they've realised, despite what they thought, the market for good horror games never went away.