10 Ways Trailers Let You Know A Video Game Is Secretly Awful

9. Fluff Text That Means Absolutely Nothing

Notable Offenders: Destiny, Crysis 2, Resident Evil 5

Though most trailers sensibly rely on visuals to sell themselves to players, there are those which arrive with an hilarious whiff of marketing goonery, where an outside PR firm has clearly been enlisted to whip up some nonsensical flavour-text intended to burrow deep into viewers' brains.

Take Destiny's "Become legend," Crysis 2's "Be the weapon," or Resident Evil 5's "Fear you can't forget." They're all taglines that sound catchy enough but are ultimately completely hollow and meaningless in conveying much about the game at all.

That's not all of it, though. There's also a common habit for game trailers to include PR guff by way of press preview quotes and dubious E3 "awards," which are naturally written from mere brief slivers of gameplay shown off to the press rather than the final game itself.

Basically, if a trailer features a pull quote without a score attributed to it, that's probably because the quote came from a 15-minute gameplay preview and therefore should be taken with a huge mountain of salt.