7. Fight Night Round 3 Have The Burger King In Your Corner
With boxing being such a sponsorship-heavy sport, it's understandable that this practice would trickle down to boxing video games in order to capture that sense of realism and capitalism. The way Fight Night Round 3 recreates this sponsorship thing makes real-life boxing advertising seem subtle. Any semblance of a boxing simulator is lost beneath the dozens of ads staring you in the face. It's one thing to have sporting brands, such as Everlast and Under Armour, in the game, but when EA slipped in sponsorship references by Dodge, everything started getting a bit out of hand. This was probably best characterised by the heinous inclusion of The Burger King as a trainer. That's right, a fast food chain mascot can be recruited into your corner to give you boxing tips and to spray water into your face. Hell, there's even an achievement to be earned for hiring The Burger King. There is a sort of silver-lining to all this commercialism. Having The Burger King as a trainer is so off-beat and over-the-top that the game (justifiably) won Gamespot's award for 'The Most Despicable Product Placement'.
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