4. EA Effectively Hacked The System
Today, Electronic Arts are a production house that pretty much exclusively focus on their annual draft of sports games, but that wasn't always the case. Sure, the company has had a hand in other genres over the years, but EA Sports is by far their biggest branch. EA also hold the distinction of being one company that a lot of gamers have a gripe with, feeling they distance themselves from actually tackling user issues head on. This isn't a new trend by any means, EA have always done things their own way, starting with the Mega Drive. Capitalising on a loophole in gaming law, EA started manufacturing their own brand of cartridges for use on the Mega Drive, cutting Sega out of the profits pretty much altogether. These units are best identified by the little yellow insert on the left hand side, which is ultimately pointless, but the huge sales of their sports games - along with other titles like Road Rash - enabled EA to cut a sizeable deal with Sega over the issue. Those cunning cats, up to their old tricks even then!
Jamie Kennedy
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.
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