1. Endlessly Hyping A Game Can Be Hurtful In The Long Run
I have no issue with PR people whatsoever. I have only had pleasant dealings with them. I understand it is there job to get people excited about a product and showcase it in the most positive light. But
A:CM has really proven that endlessly hyping a game to the press, that you know is almost certainly going to face a level of backlash in the end, is a harmful strategy. Sure, the release date sales maybe great but it won't last long, and in the long term you are garnering long term resentment and distrust that could hurt future titles. Instead, managing hype for a game could be a really useful tactic. This is by no means an easy thing to do, with no instructions on how to promote a game while down playing it at the same time. However, allowing journalists time with a game, instead of inventing demos for them to hype, could go some way to allow damage control. Some might say some hurtful things about the product, but it allows an audience to adjust their expectations. Sometimes you just have to let a bad game be a bad game.