7 Awesome Video Games Killed By Their OWN Marketing

5. Killzone 2

Killzone 2
Guerrilla Games

Speaking of things you wouldn't get away with today, the more distance we get from this and look back, the more absolutely insane it truly was.

So, back in 2005, Killzone 2 was shown to the public at E3. Many journalists at the time were told it was "running in-engine" on PlayStation 3.

Only... it wasn't. Instead, the footage passed off as gameplay was pre-rendered, and the move was ultimately a massive mistake on behalf of PlayStation.

Finally revealed in 2017's NoClip documentary, The Making of Horizon Zero Dawn, Guerrilla noted that the footage shown at E3 was originally only submitted to Sony as an "internal vision video" of what games could look like on the next-generation.

Killzone 2 was in development for PS2 at the time, yet someone at Sony took that footage and ran with it anyway. PlayStation head Ken Kutaragi even introduced the clip at E3 that year, saying that developers had "sent over games they wanted to show" - which couldn't be further from the truth.

In the end, Killzone 2 was a solid enough shooter with great audio design and meaty weapons, but a betrayed public ensured it was one of the lowest-selling in the whole series, taking two months on sale to even hit a million copies worldwide.

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Gaming Editor
Gaming Editor

WhatCulture's Head of Gaming.