7 Awesome Video Games Killed By Their OWN Marketing

3. No Man's Sky

Possibly the biggest example in recent memory of even the developers not knowing what they were really marketing or communicating, even on its week of launch, No Man's Sky still wasn't done.

Honestly though, Hello Games should be championed for getting this over the finish line whatsoever. You have to remember: This was a 13 person team suddenly having all their dreams of mass exposure come true. Regardless of the lies and misinformation I'll get to, the stress and workload would've been unlike anything else.

Obviously, none of what happened resulted in a positive launch. Creative lead Sean Murray would later comment that in hindsight, he probably shouldn't have agreed to all those press opportunities to sell a version of the game that when he was describing it, wasn't finalised.

As game development is an incredibly tricky balancing act where even something like 2018's God of War didn't come together until the closing months, this resulted in millions of us getting hyped for a No Man's Sky that simply didn't exist.

E3 presentations, next generation highlight reels, buzzwords, marketing campaigns - all of it got so far away from 13 people experimenting with the technology of a procedurally generated universe, that it was impossible to look past the negatives.

Thankfully Sean Murray and Hello Games put their money where their mouth is, going silent for two years while they worked on overhauling the game for free.

To this day they've worked on additional content packs, multiplayer integration, base building and various mission systems, to make the real No Man's Sky into the fabled one we once imagined in 2016.