7 Biggest Reasons E3 Is Dying

2. It's More For Investors Than Ever

In case you didn't know, E3 isn't for the fans and the consumers - it's for the investors.

That's not anything new - E3 has always existed as a way for companies to showcase to investors which titles are in development, why they're worth funding, why they're going to dominate the fourth quarter Holiday season, and so on.

While this has always been the case - the public were only allowed into the event from 2017 onwards - it does result in companies taking up 40 minute to an hour-long shows with games we already know are coming. Maybe some DLC gets announced or a "Deluxe Edition" is now on the horizon - it all feels like reporting into a project manager, convincing them you're on track.

The "magic" of E3 - and it's still occasionally there - goes hand in hand with new games to celebrate, iconic industry figureheads being given the spotlight, or confirmation that a long-awaited title is actually in development.

This is in reality, the reason E3 became its own event in 1995, segmenting off from the Consumer Electronics Show to celebrate all-things gaming. Over the years that spirit behind its inception usually comes through, but its easily buried by an empty corporate feel, boring box-ticking presentations and lists of games that serve the business side of things, rather than creative.