7 Video Game Developer Reputations That Died This Generation
2. EA
Oh, EA.
If you go back to the 2000s - when the previous generation of consoles were in full swing - EA were actually pretty stellar.
Putting their sizeable amounts of cash where their mouth was, we got everything from strings of awesome James Bond games to The Simpsons Game, the immaculate Burnout sequels, Dead Space, Skate - you name it, they were helping put it together.
Then something happened. One Andrew Wilson came into the fold, and after testing the appeal of loot boxes in the UEFA Football titles of the late 2000s, this generation EA leant into them, HARD.
Becoming a far more aggressive publisher, interfering with developers to the point where things like Mass Effect 3, Anthem and Star Wars Battlefront 2 were saddled with demands that got in the way of their game's visions.
FIFA's Ultimate Team mode was hit hardest of all, but we also had a Dungeon Keeper resurrection where the character himself was asking you to bypass timers by paying. Battlefield 4 was butchered to make a release window, Need for Speed Payback had slot machine unlocks for car parts, and UFC 3 had a microtransaction card system that felt laughable in the wake of what happened with Star Wars.
EA will round out the last 10 years having been voted the Worst Company in America, twice.