7 Video Games That Broke Their Own Rules
2. Cosmetic-Only Microtransactions (Marvel's Avengers)
It says a lot about the current state of the gaming industry that studios now wear the phrase "cosmetic-only microtransactions" like some nonsensical badge of honour.
Guys. Skins have been a standard, free unlockable in games since... well, since forever. But gee, thanks for letting us pay for them now!
Anyway, before the launch of Marvel's Avengers, Square Enix also pulled that same stunt, saying they were "committed" to cosmetic-only microtransactions, almost as if they expected a round of applause for including purchasables in a full-price game.
But then, the game came out, was met with a mixed-to-negative reception, and didn't do as well as expected, prompting the publisher to pivot on that cosmetic-only rule.
In a recent update, paid XP boosts were added to the game, a move that was met with a huge backlash. Not only was it a little scummy that Square Enix had broken its promise, but these boosts were added after XP gains had been slowed - which made it seem like the game was trying to force players to spend real money.
Though these paid XP boosts were later removed, the damage had already been done by that point, and it was a very bad look for Square Enix.