8 Disastrous Failures That Killed The Xbox One
6. The Competition
Horizon Zero Dawn, NieR: Automata, Nioh, God of War, Spider-Man, The Last of Us Part II, Uncharted 4: the list of exclusives released and still to come for PS4 continues to accentuate the discrepancy in first-party content between itself and Xbox One, to the extent that Microsoft, at this stage in the game, has no chance of catching up.
Even if the console's proposed 2018 lineup (namely Crackdown 3, State of Decay 2 and maybe Ori's sequel) make it in time for 2018, PS4 will still have it beat, and these are all sequels, i.e. unlikely to expand Xbox's audience.
The One X has helped Microsoft to claw its way back somewhat as the undisputed best platform for non-exclusive content, but the Pro doesn't lag far enough behind to justify the former's price point.
No, what Microsoft needs is to ramp up its first-party output but sadly, it appears to be too little too late. With a new hardware generation creeping ever closer, Microsoft seems, at least from the outside looking in, content to leave the One on life support in order to refocus its efforts on adequately supporting its next console.
The most logical choice - and the saddest.