8 News Stories That Prove Gaming Has Already Changed Forever

7. Google Stadia's Crowd Play Functionality Makes Streamers Even More Valuable

Fortnite Battle Royale
Epic Games

Speaking of the Google Stadia, there was one feature in the company's console unveiling that became an immediate talking point: Crowd Play. This system would, theoretically, allow fans watching games being played on YouTube to jump into those very same games at the push of a button. Even better, they wouldn't just be jumping into their own servers, but the very session they're currently watching.

It's intended to further bridge the gap between a streamer's audience and the streamer themselves, upping engagement and ultimately awarding the experience with a lot more intimacy. It's a win for YouTube from a purely business sense, of course, as this futuristic feature is something the closest competition, namely Twitch, doesn't have. If adopted by the major names, then it could see Google getting a substantial one up on their rivals.

At the very least, though, it should ensure that streaming only gets even bigger from here on out. The big personalities in the business have been making headlines over the past decade for the sheer amount of money they make, and the influence and power they wield will only continue to grow if companies double down on features like this.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.