8 Video Game Franchises That Ruined Their Identity

2. Wolfenstein

Wolfenstein Youngblood
Bethesda

It's pretty easy to pinpoint where it all went wrong for the Wolfenstein reboot. The first attempt at modernising the veteran series was Wolfenstein: The New Order, a surprising hit that eschewed first-person shooting conventions of the time by delivering a decidedly more old-school experience. That ironic freshness combined with its fascinating alternate-history setting of a 1960s where the Nazis won the war made for a perfect reinvention.

And despite some tonal wobbles, Wolfenstein 2 carried that on perfectly, delivering more robust shooting whilst going all-in on the first title's wackier elements. The series seemed to be in a good place, and then came Wolfenstein: Youngblood.

Technically a spin-off, Youngblood was such a misguided project that it managed to sour fans on the franchise as a whole. Though it had an intriguing premise, taking place 20 years after the events of the previous game and putting players in the shoes of hero BJ Blazkowicz's two daughters, changes to the core gameplay saw it flop.

Unlike the narrative-driven single-player games that preceded it, Youngblood was a grindy, co-op timesink with bullet-sponge enemies, uninspired missions and barebones story. As many critics at the time pointed out, it felt like it was trying to have Destiny 2's lunch as a "looter shooter without loot" - an approach which was a far cry from what people enjoyed about the first two games.

It was a huge misstep, and sadly it's been six years since the last main instalment.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.