10 Big Industry Gaffs Gaming Companies Want You To Forget

6. Killzone Tries To Pass Off CGI As Actual Gameplay (Sony)

https://www.youtube.com/watch?v=zAb2rP9Wp-U One of the most notorious trailers to have ever dropped, Guerrilla Games' long-delayed sequel to the first Killzone may have achieved a positive reception when it launched four years after its big debut, but the first time audiences did see it left a remarkably bad taste in their mouths. Marketed under the false pretence that what was being shown was in fact, 'actual gameplay', developer Guerrilla Games and publisher Sony displayed a pre-rendered trailer to audiences world wide and only conceded that it was in fact fake after the event had ended - shady or what? Killzone's 'fake' trailer was one of the first notable instances of marketing tomfoolery, but it certainly preempted another infamous victim of the E3 hype machine...
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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.