10 Big Industry Gaffs Gaming Companies Want You To Forget

6. Killzone Tries To Pass Off CGI As Actual Gameplay (Sony)

https://www.youtube.com/watch?v=zAb2rP9Wp-U One of the most notorious trailers to have ever dropped, Guerrilla Games' long-delayed sequel to the first Killzone may have achieved a positive reception when it launched four years after its big debut, but the first time audiences did see it left a remarkably bad taste in their mouths. Marketed under the false pretence that what was being shown was in fact, 'actual gameplay', developer Guerrilla Games and publisher Sony displayed a pre-rendered trailer to audiences world wide and only conceded that it was in fact fake after the event had ended - shady or what? Killzone's 'fake' trailer was one of the first notable instances of marketing tomfoolery, but it certainly preempted another infamous victim of the E3 hype machine...
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Content Producer/Presenter
Content Producer/Presenter

Resident movie guy at WhatCulture who used to be Comics Editor. Thinks John Carpenter is the best. Likes Hellboy a lot. Can usually be found talking about Dad Movies on his Twitter at @EwanRuinsThings.