Call Of Duty: 10 Huge Controversies Activision Wants You To Forget
1. Fake News Tweets
In a pretty inventive but admittedly very odd marketing strategy to promote the release of Call of Duty: Black Ops 3, the official Twitter account for the game series was renamed to "Current Events Aggregate".
On September 29, 2015, under the new name, the account released a series of tweets about a fictional terrorist attack in Singapore. The first tweet regarding the attack read, "BREAKING NEWS: Unconfirmed reports are coming in of an explosion on the North bank of the Singapore Marina." Activision later confirmed the tweets were fake and created as a promotional tool for their latest release's campaign.
The tactic proved to be a controversial one, with many of the account's 2.9 million followers criticising the publisher for faking news in an "irresponsible" manner, particularly with relation to the accompanying picture of the city under attack.
Black Ops 3's director revealed the team was shocked by the marketing stunt's negative reaction and apologised for the set of tweets. The account's tagline, "We bring you the real news" can't have helped matters...