Call Of Duty: 10 Huge Controversies Activision Wants You To Forget

It wouldn't be a cocktail of cliché controversies a game publisher's racked up without a dash of false advertising. Coming from one of the series' earliest releases, Call of Duty 2 drew criticism for a television advertisement created to promote the 2005 game.

The advert, which was created by Los Angeles animation studio Rhythm and Hues, displayed a first-person view of the events within the campaign, and chose not to use actual playable scenes from it. Many found the promotional video to be misleading and not an accurate depiction of the game being advertised.

In response to the controversy, the Advertising Standards Authority (ASA) commanded networks to remove the adverts from our screens after numerous complaints of false advertising were submitted. An investigation prior discovered the Broadcast Advertising Clearance Centre had understood the ads to have been made up of scenes taken from the game itself, but of course hadn't actually checked.

Despite Activision stating the advert was designed to provide the subject matter of the game, rather than a representation of gameplay, according to the ASA's spokesperson, "Viewers felt that the ad was misleading because the quality of graphics was superior to that of the game's."

Considering the graphics nowadays we can't see any publisher finding themselves in this controversy again.