E3 2018: 6 Major Improvements Each Company Must Make
Come on Microsoft... you have something... somewhere, right?
The Electronic Entertainment Expo (a.k.a E3) has seen a vast improvement over the years as an accessible and enjoyable event to watch. Not long ago, each show was a close 50/50 split of snazzy corporate talk and powerpoint presentations with only a smattering of exciting game trailers sprinkled in-between.
Since then, the industry has grown exponentially with more eyes tuning in for E3 on an annual basis and just last year the floors were opened up to the public for the first time. Conclusively, it’s less of an exclusive event for stockholders and game journalist and more of a mainstream expo and celebration for games.
With that high-level of exposure (and even Square Enix joining the fray this year), there are fewer excuses for companies not to bring their A-game to the conferences - the world is watching and the pressure is on.
Last year saw a bevvy of game and console reveals even if it was lacking the surprise and excitement since this specific console generation geared up. It was a solid showing but there was definitely room for improvement - so let's observe exactly what each company needs to redeem if they want that chance at being King of E3 2018.
6. Ubisoft - Where Were The Hosts?
The Canadian mega-developer arguably had the strongest showcase last year; Assassins Creed made its long-awaited return with Assassins Creed: Origins, those Raving Rabbids crossed over with Mario, and there was a slew of exciting new announcements topped off with the official word that a sequel to beloved cult game Beyond Good And Evil was a reality. It resulted with a round of applause that brought creator Michel Ancel to tears of joy.
Pretty spectacular stuff? Add to that, the conference lacked the studio's penchant for going off on awkward tangents (e.g. laser tag?). What was sadly missing though was a reliable anchor for the entire presentation - no, I’m not talking about Mr Caffeine.
Usually, the more humorous and slick approach to Ubisoft’s shows were hosted by the funny and charming presence of Joel McHale before Aisha Tyler ably picked it up afterwards. Yet, last year just the usual company men were monotonously following their teleprompters.
Sure, this was a minor peeve to have with a pretty strong show but the company's individual approach was an element that gave them a strong personality and unique tone from their competition.
Here’s hoping they keep all their strong points from last year but find someone to fill that void.