Rockstar parent company Take-Two has revealed its financial forecast for its marketing budgets across the next five fiscal years, and it may have revealed the release window for GTA VI.
As picked up by analyst Jeff Cohen for investment firm Stephens, Take-Two's minimum marketing budget for fiscal year 2024 (which begins October 2023 and finishes September 2024) clocks in at $89 million. This is more than double the spend the company has committed to in the other years filed for, with the second highest budget rounding off at $40 million.
As Cohen suggests, previous spikes in financial forecasts have predicted major releases in the past, with the firm using the same data to pre-empt Red Dead Redemption 2's reveal and release.
With GTA VI long rumoured to be Rockstar's next project, and Take Two promising a strong next-gen portfolio, it makes sense the extra money in this fiscal year would be used to market the game. After all, GTA V had an eye-wateringly high marketing budget, and that worked wonders for the company.
Of course, this would put players at the very least three years out from the next instalment, and make the gap between GTA V and VI a minimum of ten years.
Do you think the data lines up with a potential GTA VI release? Let us know in the comments!