How The 90s Platformer Could Dominate Gaming All Over Again
5. Attracting The Casual Market
Those of us wrapped up in console or PC gaming forget that Candy Crush has been played 1.1 trillion times since launch. There’s not a console game that comes close to that.
Call them filthy casuals if it makes you feel better but these gamers are an untapped console market. They'll never care about their K/D ratio, or – blasphemous as it sounds – won’t want to sink 100 hours into The Witcher. But they'd love jumping around collecting coins as a cartoon cat.
Ever since the Nintendo Wii broke hundreds of ceiling lights around the world, companies have searched for a way to make gaming something the whole family can enjoy. People never picked up Wii Sports because it helped them fulfil their lifelong dreams to, um, go bowling. They picked it up because they could.
Even seasoned gamers know that feeling starting a multiplayer game you’ve never played before and getting absolutely destroyed. Whether it makes you rage, makes you cry, or just makes you feel that little bit ashamed, you’ll want to shake that feeling off immediately. We level up, learn the map, plot revenge. Non-gamers don’t want that! They just want to play through peacefully.