Lucasfilm ENDS EA's Star Wars Deal, Ubisoft Game Confirmed

Lucasfilm Games announces new open-world Star Wars title from Ubisoft, ending EA's exclusive deal.

It has been quite the week for Lucasfilm Games.

Hot on the heels of unveiling a new rebrand, the company also announced a new Indiana Jones title in the works at Bethesda earlier this week. The announcements have kept on coming too, with the group today revealing that Ubisoft's Massive Entertainment are working on an open-world Star Wars title, signalling the end of the controversial exclusivity deal with EA that locked other studios out of the Star Wars IP.

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The announcement, first revealed by WIRED on Wednesday, signals a shift in Lucasfilm's approach to the gaming industry. Whereas before they had taken more of a hands off approach, giving carte blanche to EA to do whatever they wished with the Star Wars license (within reason), it looks as though they're going to be more selective from now on, mirroring Marvel's strategy instead, and inviting pitches from different studios and publishers.

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Interestingly, this doesn't mean that EA's Star Wars reign is at an end. Disney's Sean Shoptaw clarified to WIRED "that EA has been and will continue to be a very strategic and important partner for us now and going forward." With that in mind, it would be wise to still anticipate sequels to Star Wars Jedi: Fallen Order and Star Wars Battlefront in the future, with Respawn heavily rumoured to be busy at work on the former.

As for Massive Entertainment's Star Wars title, the project will be headed up by Julian Gerighty, creative director of The Division 2, and will also utilise Ubisoft's Snowdrop Engine.

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There's no other info on the title as of yet, but Ubisoft CEO Yves Guillemot promises "an original Star Wars adventure that is different from anything that has been done before."

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The ULTIMATE Star Wars Video Games Quiz

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1. What Was The FIRST Star Wars Video Game?

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WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.