Nintendo's 10 Biggest Blunders And Fails

The Wii U was an unfairly maligned console. It was a solid concept and could have done really well as a successor to the Wii. There were of course issues and flaws with the basic concept of looking at two different screens while trying to play a game but it could, with some tweaking, have been a solid console.

However, Nintendo really dropped the ball in the marketing campaign and launch of the Wii U, leaving it dead on arrival before fans really had a chance to assess it fairly. The marketing for the Wii U was half-hearted and confused from the outset.

Was it a successor to the Wii? Was it an add on? Was it meant for casual gamers or hardcore gamers? Was it meant to be a family console or console for young gamers? None of these questions were answered in the marketing campaign for the Wii U. Nintendo incorrectly assumed that the millions of casual gamers who had bought the Wii would unquestionably buy the Wii U.

It was as if Nintendo had lost faith in the console around the time they had a finished product in their hands, but it was too late to pull the plug. The Wii U bombed upon arrival and sent the company spiralling back to their pre-Wii position within the market.