Shenmue 3: 10 Things It Needs To Be Successful

6. Get The Release Date Right

Shenmue III 3
Sega

In short: Don't do a Titanfall 2, which sandwiched itself between Battlefield 1 and Call of Duty: Infinite Warfare.

To be fair, this one is less of an issue as perhaps Shenmue III's closest competition will be from games that are already out like Final Fantasy XV and Mass Effect Andromeda.

Its unique nature means there's less out there to have a serious rivalry with. This is no FIFA 18 versus Pro Evolution Soccer or Call of Duty versus Battlefield. But nevertheless, going up against another big open-world game would be a mistake as Joe Public will ignore Shenmue in favour of what they already know.

I hate to say this, but it may be more favourable for YS Net to delay until the Spring of 2018, so the release calendar is clear and there's less competition. Or even make it the summer blockbuster of 2018 by releasing between June and August.

Contributor

Bryan Langley’s first console was the Super Nintendo and he hasn’t stopped using his opposable thumbs since. He is based in Bristol, UK and is still searchin' for them glory days he never had.