Why Activision Stopped Making Games

1. What The Future Holds

Call Of Duty Black Ops 4
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Despite still being the largest third-party publisher in the world, it's clear that Activision is no longer interested in creating games. Instead, it's in the business of platforms - platforms with enjoyable gameplay and massive fanbases, sure - but platforms that encourage players to continue to invest into them, both in terms of time and money.

The future certainly looks good for Activision as a company, who will no doubt enjoy another bump in annual revenue this year, but for us gamers, it's quite the opposite. One of the most important game publishers in the world is no longer in the business of making games, and all of the creative, memorable titles from its back catalogue have been left to die - with the only hope of ever seeing them again being in the form of overpriced, bare-minimum effort remasters.

Obviously, Activision isn't the only game in town, but if its model continues to be a success, other publishers will take note, and it could lead to a far more homogenised, uninspired industry in the long run.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.