WWE 2K16: 11 Reasons It Needs A Brock Lesnar 'Beast' Mode

8. The Game Can Be Co-Promoted With Brock's SummerSlam Return

The traditional media blitz for 2K's wrestling games tends to begin around SummerSlam. They've even hosted promotional events on the same weekend as SummerSlam. Using Lesnar in the new game will coincide perfectly with his actual WWE return. He's due to compete again at SummerSlam, seeking revenge against the man who cost him his title, Seth Rollins. 2K could capitalise on that on-screen return. They could have Lesnar promoting his involvement in 2K16 on the day before SummerSlam, then appearing in the ring the next night. As part of the joint promotion, WWE at SummerSlam could then reference that Brock will be in the new 2K game and show some footage from his activities with 2K. It is perfect timing for 2K, WWE and Lesnar all to benefit in a promotional blitz.