Getting in early and pre-ordering can often mean a much better deal. Certainly in the past, retailers have offered some attractive pre-order bonuses, including free wrestling merchandise. It's worth contacting your local game dealer and seeing what they can offer you. 2K are also likely to include an exclusive pre-order DLC, just like they have done in the last few years. Fans got Ultimate Warrior by pre-ordering 2K14, and Sting was the pre-order bonus for 2K15. Who will it be this year? Most likely some sort of special variation of Stone Cold Steve Austin, seeing as he's the feature star. You can pre-order now at Amazon for $60, and you'll get the cheapest price if the cost changes. Doing so also usually means you'll get the game a day or two ahead of the actual release.