WWE 2K16 are shooting a commercial with Eva Marie. The red headed diva posted a photo on her instagram, commenting "A little #BTS today shooting for #WWE #AllRedEverything." Presumably she won't be the only current WWE superstar shooting for the commercial. It looks more like the kind of advert in which a few current wrestlers will talk about the game and hype it up. It is sensible for 2K to follow up the Austin commercial with current superstars. Nostalgia is important, but the product also needs to feel fresh and current. The other thing is that Eva is a beautiful woman, it is classic advertising to utilise her in the role of talking about the game and putting attention on it. With just three months to go until 2K16's release, there's going to be more and more marketing like this. Wrestlers pushing it hard on twitter is also to be expected, as that will be a big part of the game's push. Eva Marie posting photos of the advert set is all a part of building the hype. Hopefully there will also be another commercial of Austin, as the first one in the desert was brilliantly done.
