7. The Look
"Understated" is how you could describe the look of the One in One word. It reminds me of VHS players from the 90's. It doesn't look like a games console either; it looks more like a set-top box, though since the One seems more about entertainment than games, it was probably what Microsoft was after. It has harsh, angular corners, unlike the smooth curves of the 360. The One will also be in black from day one, just like the first Xbox, whereas the 360 was in white when launched. I'm not sure which I prefer, but the white colour makes them look sci-fi and futuristic, yet the Xbox was originally black. Perhaps it should stick to the original white colour of the 360 to set it apart from Sony. Look at Macs; they're white and look sleek and stylish, though having said that I don't think Microsoft would want to follow in Apple's footsteps.