4. Amy's Baking Company's Spectacular Breakdown
Public rants are part and parcel of the social media landscape, and while it's a regular occurrence to see family members or old school friends decrying how awful their life is, or how they've just had the WORST CUSTOMER SERVICE EVER because someone had the audacity not to give them three free refills of coffee, it's not often you get to see a whole company implode with rage. In the wake of a particularly bad showing on Gordon Ramsay's Kitchen Nightmares programme, the owners of Amy's Baking Company in Scottsdale, Ariz., attempted a PR campaign to respond to what was shown in the episode. But they didn't offer reasoned debate, or show how their business had improved since the scenes were filmed - instead they defended themselves by calling a major chunk of the internet, and thus of their potential customer base - expletive riddled names. The Kitchen Nightmares episode had shown the pair taking staff tips for themselves, starting fights with customers, firing scores of people and serving frozen food, much to Ramsay's dismay. The campaign of social media hatred was spectacular and tragic all at once, but luckily Amy's had a trump card, claiming that they'd been hacked, and the FBI were on the case. Obviously...
