The smartwatch that the world had been waiting for finally landed earlier this year. In the build-up to the Apple Watch launch, it was being touted as device that would make its Android Wear rivals look like mere pretenders. When the Apple Watch launched, its sales inevitably went blew all rivals out of the water, even though on a technical level it doesn't lead the pack. The smartwatch is a fine piece of design; its curved-square face has an elegant aluminium rim, and is an attractive nod to the more curvaceous iPhone models that existed before the iPhone 4. The Apple Watch offers a surprising amount of customisability considering it's made by Apple - a company which equates choice with chaos, and usually offers no more than a couple of variants of a given device. You have a choice here of either 38mm and 42mm watch faces, and an assortment of replaceable straps including steel, rubber, and leather. But start digging into the Apple Watch, and you realise that it's not quite capable of delivering the smartwatch revolution it promised. It lacks GPS, has pretty poor battery life, and there's little to offer people looking for a fitness tracker. At nearly £300, it's expensive for a smartwatch, and there is no discernible reason for it to be so other than its branding. On the plus side, Apple Watch grants you access to Apple's fine assortment of apps, which in most cases beat their Android counterparts. The voice assistant Siri is - as we all know - awesome, and you can already use the watch with Apple Pay - which lets you tap-to-pay at a rapidly growing number of locations in the US and UK.
Gamer, Researcher of strange things.
I'm a writer-editor hybrid whose writings on video games, technology and movies can be found across the internet. I've even ventured into the realm of current affairs on occasion but, unable to face reality, have retreated into expatiating on things on screens instead.
