4. Clarifying Where They Would Deliver Based On Race
TumblrWe've all been the eternal watch-tapping customer after ordering and ardently staring at the 'In Progress' screen, but what if you live in a particularly bad area where the driver themselves may be put at risk? Back in 2000, some outlets limited their drivers from delivering in certain areas due to robberies and other attacks in crime-heavy neighbourhoods, therefore Dominos had to settle on a new policy that wouldn't judge an area on a perceived racial connotations. Courtesy of the NY Times, Dominos Vice President Tim McIntyre stated, "It's a reality in the U.S. that some neighbourhoods are dangerous. We've taken steps to keep our people from being victims of crime in those places, and in doing so we've found ourselves being accused of discrimination.'' Since then Dominos must collate with local law enforcement and community members to evaluate an area and ensure their pizzas get delivered as far as possible. And you thought it was just as easy as phoning one in, eh?