Success or otherwise, Apple have put too much stock in this product to simply scrap it after one outing. They clearly see wearable tech as a viable future market, and as new generations of the iPad and iPhone get released, so too will Apple Watch. A lot of the problems already being reported with it smack of things that wound't occur to developers until they've been in the hands of millions of people who'll all be using it differently. Every device had these issues first time out, and it's only through years of getting bashed around by consumers that they start to get smoothed out and the product eventually evolves into something that's properly functional. Right now, the Apple Watch is a nice idea that has neither a real-world use or a proven interface. That might change in future additions, but anyone who buys one now is merely spending hundreds (or thousands) of pounds to do Apple's testing for them.
WhatCulture's Managing Editor and Chief Reporter | Previously seen in Vice, Esquire, FourFourTwo, Sabotage Times, Loaded, The Set Pieces, and Mundial Magazine
