The Rock To Make Huge UFC Announcement This Friday

What news does 'The Great One' have up his sleeve?

Dwayne Rock Johnson
WWE

Dwayne 'The Rock' Johnson will be in the house for this week's UFC 244 pay-per-view at Madison Square Garden, and it looks like he'll play a post-fight role in the night's blockbuster Nate Diaz vs. Jorge Masvidal main event.

As confirmed by 'The Great One' himself during an Instagram live stream yesterday, Rocky will be on-hand to place the UFC's new Baddest Motherf*cker championship belt (yes, that is a real thing) around the winner's waist, having previously promised to do so on Twitter:-

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On top of this, The Rock will be present at the official UFC 244 pre-show press conference this coming Friday, claiming that he wants to announce "something that I wanted to tell the UFC fans and MMA community first."

This almost certainly isn't a mixed martial arts fight. Such rumours spread shortly after Rock's Instagram stream, but it's hard to see a highly-paid Hollywood megastar taking that leap, and the Wrestling Observer have since confirmed that the announcement probably won't have anything to do with fighting.

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The Rock's press conference announcement will come one day after former UFC Heavyweight Champion Cain Velasquez's Crown Jewel clash with Brock Lesnar, continuing this week's MMA/wrestling crossover theme.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.