10 BOLD Predictions For Star Trek's Next Decade

Jules Urbach, CEO of OTOY, has already made waves within the Star Trek community. While the 756874 series has seriously impressed across its lifespan, the Unification short blew audiences away when it was released at the end of 2024. Working in partnership with The Roddenberry Archive, OTOY created an additional short film, expanding on the ending of Star Trek: Generations, tying it into the Kelvin timeline.

With such tools to hand, and Ellison's focus on expanding Paramount's slate of content, OTOY offers both a cost-effective and expansive opportunity for the company. Nostalgia, to be blunt, can garner interest faster than many other marketing techniques. As of writing, Unification is sitting at 38million views on YouTube - as an unlisted video. This means that it is not being recommended by normal algorithms, so this is a word of mouth campaign.

These are numbers that are hard to ignore, particularly for a company that is keen to build its audience base. OTOY seemed to take the pulse of Star Trek's audience with this project in particular, so much so that they were invited to speak at Trek To Vegas 2025, the largest Star Trek convention of the year. 

In addition to the extant content, OTOY has teased big future plans. Several Trek alumni are involved between OTOY and The Roddenberry Archive, which also offers an olive branch to those audience members who have been left cold in recent years.