10 BOLD Predictions For Star Trek's Next Decade

9. OTOY Having Direct Involvement With Star Trek

OTOY STAR TREK SPOCK SAAVIK UNIFICATION
OTOY / The Roddenberry Archive

Jules Urbach, CEO of OTOY, has already made waves within the Star Trek community. While the 756874 series has seriously impressed across its lifespan, the Unification short blew audiences away when it was released at the end of 2024. Working in partnership with The Roddenberry Archive, OTOY created an additional short film, expanding on the ending of Star Trek: Generations, tying it into the Kelvin timeline.

With such tools to hand, and Ellison's focus on expanding Paramount's slate of content, OTOY offers both a cost-effective and expansive opportunity for the company. Nostalgia, to be blunt, can garner interest faster than many other marketing techniques. As of writing, Unification is sitting at 38million views on YouTube - as an unlisted video. This means that it is not being recommended by normal algorithms, so this is a word of mouth campaign.

These are numbers that are hard to ignore, particularly for a company that is keen to build its audience base. OTOY seemed to take the pulse of Star Trek's audience with this project in particular, so much so that they were invited to speak at Trek To Vegas 2025, the largest Star Trek convention of the year. 

In addition to the extant content, OTOY has teased big future plans. Several Trek alumni are involved between OTOY and The Roddenberry Archive, which also offers an olive branch to those audience members who have been left cold in recent years.

Contributor
Contributor

Seán is the host and head writer/presenter for TrekCulture, as well as a writer/presenter on WhoCulture and WhatCulture Horror. He has authored two novels, dozens of short stories, and hundreds of articles for WhatCulture. He holds a Master of Arts in Creative Writing from University College Dublin. As part of his work with TrekCulture, Seán has been invited to participate in collaborations with Roddenberry Entertainment, as well as contributing to several Star Trek community projects. An avid fan of Star Trek, Doctor Who, and the horror genre at large, Seán's expertise has helped develop these channels to the successes they are today. As host of the Ups & Downs series on TrekCulture, Seán has become internationally recognised for his positive yet critically informed approach to reviewing every episode of modern Star Trek, ensuring he is one of the go-to voices in the Trek community. Favourite Quote to describe himself: "I'm serious about what I do, just not always about the way that I do it"