10 Reasons Television Innovation Is At A Dead-End

9. We Don't See The Difference

You know the story, you walk into the aunt, uncle, parents€™ or friend€™s house and you see it straight away. It hits you like a bad smell and you reel backwards involuntarily yet they don€™t seem to notice the heinous crime being committed...they€™re watching the SD version of a channel that€™s available in HD. €œWhat are you doing?€ you cry as you grab the remote and turn to the HD version. You stand there triumphant, having made their life better. Except you haven€™t. They shrug and say €œI don€™t see the difference€. Are these really the market for a 65€ 4K TV? This is not snobbery, a large percentage are genuinely unconcerned with the overall picture quality, they are perfectly happy with the picture they have. With smaller screens and sitting further away, the extra resolution isn€™t as large a factor. Here€™s how it works: 37€ and under, HD-Ready 720p is fine. Up to 60€ or so, 1080p is necessary and 55€ over is suitable for 4K (assuming a standard sized living room sitting 2-3m away). The majority of TVs sold in the UK are 42€ or less so the extra cost of 4K is something the majority will be unwilling to pony up for, because they €œdon€™t see the difference€.
 
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I.T. Consultant, technophile and Doctor Who fan. I like to talk about tech, take films apart and make excuses for Doctor Who's continuity errors. No other show has the power to make me feel like a big kid.