Lively's fame from Gossip Girl launched her onto a huge platform, and her character's style drew in many fans, with her hairstyles compared to the cult-status achieved by Jennifer Aniston's early hair on Friends. There were even times that Lively would wear a certain outfit on Gossip Girl, only for it to sell out the next day after fans had watched the show. This gradually led to modelling appearances. She has been the face of L'Oreal, Gucci and Chanel in various adverts, though away from fashion, she's also featured in a promotional video for Barack Obama's election campaign.
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