7. Dominos - Order Online
https://www.youtube.com/watch?v=SzBYrYEgpqc While Dominos approach to a wealth of customer complaints that their pizza tasted like garbage was admirable (in short, it was a series of ads flat-out admitting their pizza was garbage before introducing a new recipe), they may have put their foot on the gas pedal at the wrong time on this one. Whereas the "our pizza used to be crap" ads were taking their head chefs to task, the "order online" ads are essentially attacking their own employees lack of basic common sense, suggesting they're incapable of answering a phone and/or taking orders unless the customer is standing directly in front of them. The humor is supposed to come from the fact ordering over the phone is now equivalent to sending your toppings requests using a carrier pigeon, but it's really the bumbling, dipsh*t employee that shines through here. The message appears to be: "Order online...because we don't trust our workers to not mess up even the simplest of tasks.