10 Big Mistakes WWE Made At SummerSlam 2016
6. Welcome Back To The Midcard, World Championship!
There was a certain inevitability about this, wasn't there?
Towards the end of the first brand split the World Heavyweight Championship essentially became a secondary championship, defended at the beginning and in the middle of PPVs and used as a testing ground for those WWE were thinking of moving towards the main event.
When Dean Ambrose was drafted to SmackDown last month, many held out hope that his WWE World Championship would continue as the number one prize in the game. It may be a slightly damning indictment, but once Dolph Ziggler was confirmed as the number one contender to that title any pretension of it being the main event went out the window.
Last night, Ambrose vs. Ziggler was the 6th match out of 10 on the main show, following the tag title match that pretty much fatally deflated the crowd. The match itself was more than cromulent, but the general feeling was that Ambrose winning was an inevitability and the crowd therefore didn't care.
If you treat a world title in such a throwaway manner, it'll be perceived as such.