10 Big Questions About Future Of WWE’s UK Brand

7. Will The Champion Tour The Brands?

Neville WWE
WWE.com

If WWE weren’t planning on doing something with their new foothold in the United Kingdom, they wouldn’t have added a championship. Tyler Bate wasn’t given the belt just so he could cart it around in PROGRESS and Fight Club Pro, and while he’ll most certainly represent WWE while working in those companies, there’s something bigger in-play here.

The most obvious conclusion is that WWE plan on having their United Kingdom Champion crop up on other shows from time to time, which makes sense. The Cruiserweights have a home on 205 Live, but they appear on Raw every week, and Noam Dar even had a cameo on last week’s SmackDown. They’ll continue to be used to pad-out other main roster shows, and the Brits could be utilised in a similar way.

A UK Title match would be a great way to fill a pay-per-view spot or even work as a featured Raw or SmackDown match every now and then. Not only would this provide increased exposure, but WWE have these guys under contract and they might as well make the most of them. If the tournament was done as nothing more than a reaction to ITV’s World of Sport revival, however, then there’s every chance that the UK Championship will soon be forgotten about, and Bate’s new belt will become meaningless.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.