10 Big Questions About Future Of WWE’s UK Brand

6. Will WWE Borrow Talent From PROGRESS, ICW, Etc.?

Neville WWE
PROGRESS Wrestling

WWE have really opened up to the wrestling world in recent years. The first sign came at NXT TakeOver: Brooklyn back in 2015, when NJPW star Jushin Thunder Liger made a one-off appearance to wrestle Tyler Breeze. It continued with last year’s Cruiserweight Classic, which featured an unprecedented number of unsigned freelancers, and the establishment of working relationships with smaller independent companies.

WWE’s relationship with EVOLVE has helped them sign talents like TJ Perkins and Drew Gulak, effectively giving them first refusal on all the company’s wrestlers. In the UK, meanwhile, WWE’s relationship with PROGRESS saw Finn Balor and Tommy End appear on the promotion’s Birmingham show this weekend, and promoters from Scotland’s ICW and Ireland’s OTT were shown in the crowd on Saturday night.

It remains to be seen how these agreements will function long-term, but there’s a real chance WWE will use them to help fill their UK shows. It makes sense, too: PROGRESS and OTT are stuffed to the gills with top quality talent who’d be well at home on a Network show, even for just a handful of appearances.

This could lead to a complicated contractual situation, as WWE’s UK retainers essentially allow the company to pick and choose which indies these wrestlers work for. Still, there’s a host of great wrestlers within these companies who’d do a great job for WWE, and the company probably recognise this.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.