Managing the expectations of stock holders is always at the forefront of WWE's work. The company actively reports their business performance in the quarterly results release and conference call, but year round there's an effort to stay engaged with their stock holders. The company is constantly having to sell its success, with the aim of increasing the value of the company. The rise and falls in the stock price is what makes or breaks Vince McMahon's billionaire status, what with him being the main shareholder and all. Being so accountable to Wall Street has been both a curse and a blessing since WWE went public in 1999, completely changing the way McMahon conducts his business. As a publicly traded corporate powerhouse, Vince is always having to work with his shareholders in mind. That's what wrestling fans often forget - WWE is a business, it isn't about just satisfying the fanbase. There is a much bigger picture.
