What would the list be without the Corporate Champion? When the Rock turned heel at Survivor Series in 1998, it was a huge gamble. After graduating from charismatic heel, via outspoken anti-hero, to full-fledged babyface, turning him back to the dark side could have backfired spectacularly, but it might have saved the company. The rivalry between the two biggest hottest stars in the industry, Stone Cold Steve Austin vs The Corporate Champ, made the WWF untouchable in the ratings. The Rock carried his fair share of that, dropping the Corporate Elbow on his opponents, getting his very own PPV, Rock Bottom, and snuggling up to Shane and Vince McMahon ever so tightly. He sold out and sold out huge, sporting designer clothing, expensive shades and making it abundantly clear that he was living the management-sponsored dream. He became the industry's biggest and best heel in the process. But that's not where his story as a WWE company man ends. See, The Rock went on to becoming the biggest wrestling-to-Hollywood success story of all time, easily eclipsing the output of Hulk Hogan. He's a global icon, he's made billions for movie studios and his catchphrase was even pirated by the man who would become President: https://www.youtube.com/watch?v=cxp4NlcBRkc He is the WWE's nuclear bomb. He's the guy they bring in every time they need a big win. He has appeared at the last five Wrestlemanias in a row, and rumours are abounding that him and Rhonda Rousey will compete at Wrestlemania 32. He also appeared at this year's Royal Rumble in an attempt to pass the torch to Roman Reigns. That one didn't go so well. But the fact remains, whenever the WWE have needed him to help fill a stadium or inject a white-hot bolt of lightning into an important crowd, he's been there to help. In terms of planning spectacular events, he's one of the biggest company men there is.
