10 Bizarre Times WWE Stars Experimented With Their Gimmick
5. Emma - Emmalina
AEW shouldn't exist.
There's hundreds - literally triple figures! - of examples a wrestling fan can point to from WWE's output as a cover image for a hypothesis entitled "How WWE Blew Their Monopoly". Stuff just happened on television for years and years and years; things that once would have been laughed out of creative meetings for tearing at narrative fabric or abusing the loose rules of the universe that mattered just as much as any other show.
Emmalina's one of them, and if the above paragraph seems like a bit of a hyperbolic run-up to a gimmick that was introduced and dropped on the same night (!), consider the timescales in play and the aftermath of this grim little chapter.
WWE had botched yet another beloved NXT favourite in Emma during a 2014-15 stint on the main roster, and hadn't done much better with the repackaged heel that returned. No matter, because on October 3rd 2016, vignettes ran for a relaunch as "Emmalina". New name, new shtick probably, and new chance for a new start. Better than bad, at least.
But the vignettes just kept airing with no end in sight. "Soon" became a parody, as, worryingly did the rebadge. 133 days later in February 2017, she finally arrived...and immediately killed the character to re-relaunch herself as Emma. She was released that same year.