10 Blockbuster WWE Returns That Would Improve Ratings Immediately

2. Steve Austin

Steve Austin appeared before a live wrestling crowd for the first time since 2011 this past Monday and... introduced The Undertaker. There was no beer bash. There were no stunners or middle fingers. He simply plugged his podcast, brought out The Undertaker, and left. One would think there was more WWE could have done with the most popular superstar in history, but no, that was it. And people at the company were surprised when Raw underperformed in the ratings? The key isn't to stop using Austin - it's simply to use him better. Perhaps it was Austin who, considering himself retired, didn't feel like relying on his old tricks, but that isn't what the fans want. Everybody in the world wants to see a Steve Austin versus Brock Lesnar WrestleMania main event, but Austin's been very protective of his image and, at almost 51, doesn't want to embarrass himself in what would be his first bout in 13 years. It seems like Austin's being too critical of himself, though - he's in amazing shape, he's still an athlete, and he's even admitted in interviews that if he needed the money, he's healthy enough that he could come back for one last run. No, Austin doesn't need money - but like everyone else, he really, really likes it. It's no secret that Vince McMahon tried - and failed - to put together the Austin-Brock match, but maybe he simply didn't reach "The Rattlesnake's" price. Austin's concerns about the sanctity of his brand might be assuaged by a $10 million dollar check for five months of TV work and one match. While that's a huge investment for WWE, it could pay off very well for the company.