10 Booking Steps For WWE Raw (July 4)
4. Rusev Runs Through Titus O'Neil
WWE have booked yet another match between Rusev and Titus O'Neil for Monday Night Raw, and it's vital that the Bulgarian gets to move on from this foe immediately afterwards. The perfect result is Rusev dominating, but Titus also showing spirit during some periods of offence. Rusev can't lose though, that achieves nothing.
On commentary, Michael Cole and chums need to play up the rising tensions that have come to a boil between both men. They also need to sell the idea that this is O'Neil's last chance to make an impact on Rusev, because he surely doesn't have too many shots at his rival left.
There's an easy way to bleed into the next segment of the show. After the match, Rusev unthinkably grabs the microphone and apologises to Titus, before battering him with the mic and locking on the Accolade.
That's when someone rides to the rescue, running down to save O'Neil from yet another beating. For this occasion, the right choice is Cesaro, because WWE can capitalise on fan response to his title challenge on SmackDown.