Oh yes. Oh yes it can and it will. There's a simple rule in business as much as there is a simple rule in life: nothing lasts for ever. Someday, somewhere, some time WWE is going to die. It's a fact of life. The question is how. When. And why. Here's WWE's problem: wrestling is dying. The sport of wrestling is dying. In 2013, the International Olympic committee voted to remove freestyle and greco-roman wrestling from the roster for the 2020 games. The decision was later reversed but it's indicative of the fact that the oldest combat sport, much alike a prehistoric relic such as a dinosaur which evolved beyond its form, is on borrowed time. Wrestlers don't become wrestlers anymore. They become Mixed-Martial Artists. Now WWE and Vince McMahon aren't stupid. They know this and it's why they've done all they can to distance themselves from the sport and re-brand themselves as entertainment. It's probably granted them 30-50 years of being in business. The problem with entertainment is that it needs to be relatable to real life. When 24 first aired in 2001, the USA had been struck by the 9/11 attacks and it was the hottest show on TV. 13 years later, a struggling FOX network tried to revive it but nobody cared. It was no longer relevant. WWE is in the same situation. Two guys grappling in tights is passing beyond relevance. This, in business terms, places WWE's core-product in the category of inertia and it's the first and most prominent sign that a business is on the way out. In all likelihood, WWE's business model will fail long before the sport of wrestling does. This article will explain why.