Even though there were clear headliners in the WWF whilst Russo was writing, the man had the idea of providing a 'something for everyone' kind of show. This meant that even the most lowly names on the WWF totem pole would have something to sink their teeth into, even if it was simply a feud against another guy in a similar position. This was evident through the sheer amount of factions and groups that emerged whilst Russo was overseeing the creative team. From the nosebleed heights of D-Generation X, to The Nation Of Domination, then even further down the card to Al Snow's J.O.B Squad, there was clear stress placed on ensuring fans could easily identify the differences between each member of the roster. The 'Gang Wars' of 1997, pitting The Nation, The Disciples Of Apocalypse and The Boricuas against one another was arguably the start of this trend, but by having numerous different stables floating around, Russo and his staff made sure that there weren't many stars without a story to fall back on, giving their appearances purpose and meaning.
Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.