8. Bray Wyatt - A Sense Of Purpose
Wyatt has a slight case of Ambrose-itis: the tendency to talk a great game, but rarely come out on top in a big feud. Bray is one of the strongest characters on the entire roster, and could possibly become the biggest heel in the company - if only he had a sense of direction. The typical Wyatt feud follows a very predictable blueprint: Bray and the Family jump a chosen opponent, often costing them a big match in the process; he then cuts cryptic promos for a few weeks, giving vague clues as to his motivation; a big blow-off match is set up at the next PPV...and Wyatt inevitably loses. There are never any repercussions for the loss, or proper explanations for the beginning of the feud in the first place. Instead, it's merely a case of "on to the next one" for the Wyatts, and poor Bray continues to spin his wheels. Wyatt desperately needs a purpose, one he would get closer to achieving by winning wrestling matches. The longer he goes without a big angle that actually makes sense, the more WWE risk irreprably damaging one of their biggest potential stars.