You've all been there. You think up a great joke or an awesome idea, yet you are met with a lacklustre response. Now imagine if you had a platform to keep attempting to push that joke/idea on your audience until they eventually submitted to your vision through sheer exhaustion.
Welcome to Vince McMahon's WWE.
Make no bones about it, the boss has been responsible for some of the outright greatest gimmicks in wrestling history. The Undertaker, The Rock, Hulk Hogan and John Cena have all had McMahon's fingerprints all over them, so you can't be too quick to deride his creative prowess.
That being said, it doesn't mean that Vinny Mac isn't a sucker for a bit of reframing and over the years he has found very few new personas to bring into the light. This has meant that WWE have recycled the same formula in the hope that they can either profit from an idea that has worked before, or (as alluded to earlier) force feed us a concept that we have rejected in the past.
Sometimes the repackaging of a once flaccid idea can be a masterstroke, sometimes not so much.