10 Major Flaws With WWE's Current Pay-Per-View Model

Almost everything WWE does onscreen is centred around building towards WrestleMania. It’s not only their biggest show, but their main storytelling focal point: the stage at which most previous storylines reach a climax, and new ones are born in their wake.

This doesn’t necessarily mean that WWE are constantly building towards ‘Mania throughout the calendar year. In fact, the company often rush the lead into their biggest show, cramming as many new developments into the last few weeks as possible. ‘The Showcase Of The Immortals’ is always on their mind, though, and always presented as the year’s most important show, as it should be.

Unfortunately, this has created a situation where WWE’s other pay-per-views don’t just feel second rate, but downright skippable. Even the other ‘big four’ PPVs feel completely insignificant by comparison, with their outcomes and developments often rendered irrelevant in the grand scheme.

This is a marketing and presentation failure on WWE’s behalf. They do a good job building up ‘Mania as a spectacle, but only put a fraction of that care and attention into their other shows. In presenting just one show a year with any kind of consequences, they’re essentially saying “you don’t need to watch the others, as they won’t matter by the time April comes around.”