10 Most Successful Champions In WWE History
4. John Cena
WWE Championship Reign(s): April 3, 2005 - January 8, 2006, January 29, 2006 - June 11, 2006, September 17, 2006 - October 2, 2007, September 13, 2009 - October 4, 2009, October 25, 2009 - December 13, 2009, February 21, 2010 - February 21, 2010, March 28, 2010 - June 20, 2010, May 1, 2011 - July 17, 2011, July 25, 2011 - August 14, 2011, September 18, 2011 - October 2, 2011, April 7, 2013 - August 18, 2013, June 29, 2014 - August 17, 2014, January 29, 2017 - February 12, 2017
That terrifying wall of title reigns tells its own story - John Cena wasn't just consistently the man for longer than anybody else in WWE's modern history, but he was also the last guy (as of writing at least) to be a bigger star than the company's brand itself.
In reality, he set the bar too high. That he shifted all those tickets, shows and shirts while still grinding his way through every long trip or public appearance ultimately created a new standard of topliner that no normal human could ever be expected to follow.
Roman Reigns is doing his best (and, as a face, absorbed the hate the role brings with it), but he's got the better part of a decade to go before he touches 'The Champ's eye-watering longevity.